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Small- and medium-sized enterprises (SMEs) are seldom the focus of corporate communication research. However, they are the heart of the European economy and, as such, of utmost importance for communication science and practice. This chapter contributes to the body of knowledge by investigating how corporate communication is practised and by understanding how communication prevails in small and medium firms in Germany. The chapter starts with a clarification of current definitions of such organisations, which are very heterogeneous. Special features of SMEs – like the strong position of founder and their proximity to the company – have to be taken into account when analysing communication structures and activities. Empirical insights based on a survey of 572 respondents show that most SMEs understand corporate communication as dialogue and their governance structure for communication is oriented towards the top management. The most important communication instruments used by SMEs are websites, media relations, personal communication and events/trade fairs. Findings are presented and linked to an overarching perspective of strategic communication.

Organizations are increasingly aware that to face complexity and uncertainty in today's business landscape, it is important to properly exploit, combine, and continuously develop their intellectual capital (IC). In this introduction to the special issue the aim is to develop some theoretical and managerial reasons explaining the importance of IC to achieve business excellence; then, to call for renewed analysis in the IC research stream aimed to investigate what are the new key intellectual capital dimensions and traits to be better developed and managed in order to deal with the fluidity of business, uncertainty, crisis, change, turbulence and high competitive pressure.

The approaches, evidences and insights discussed in this introduction are largely based on the discussion of the topics of the conference “International forum on knowledge assets dynamics” organized in June 2010 in Matera, Italy. At this conference, leading experts discussed the importance of intellectual capital for organizational business excellence in the twenty‐first century, the new IC key‐value drivers to manage in order to face emergent competitive scenarios, and research and management practices for addressing complexity, uncertainty and changes of today's business landscape.

The outcomes of this introduction and the contributions to the special issue reflect the emerging discussion about the role of IC management constructs. This discussion is largely focused on the importance of translating IC management within organizational components for achieving business excellence, highlighting approaches and tools in different contexts of analysis.

This introduction as well as all the contributions to the special issue deal with different aspects, which are important in the discussion of the role played by IC in achieving organizational business excellence as well as the approaches, tools, methods and techniques to better disentangle the mechanisms by which IC dimensions, separately or interdependently, contribute to improve companies' organizational performance.